In March 2015, Deadline Hollywood reported that Paramount Pictures was in talks with Akiva Goldsman to pitch new ideas for the Transformers franchise's future installments. The studio intends to do what James Cameron and 20th Century Fox have been doing in planning three Avatar sequels, and what Disney has done to revive Star Wars, with sequels and spin-offs. Paramount wants to have their own cinematic universe for Transformers, similar to Marvel's/Disney's Marvel Cinematic Universe (which had been one of Paramount's previous film series), and DC Comics/Warner Bros.' DC Extended Universe. Goldsman is the head of the future projects, and worked with franchise director Michael Bay, executive producer Steven Spielberg, and producer Lorenzo di Bonaventura to organize a "writers' room" that incubates ideas for potential Transformers sequels, prequels and spin-offs. The writers' room members include: Christina Hodson, Lindsey Beer, Andrew Barrer, and Gabriel Ferrari (Ant-Man), Robert Kirkman (The Walking Dead), Art Marcum & Matt Holloway, Zak Penn (Pacific Rim Uprising), Jeff Pinkner (The Amazing Spider-Man 2), Ken Nolan, and Geneva Robertson-Dworet.[95] Kirkman left the room after just one day to undergo throat surgery.[96] In July 2015, Akiva Goldsman and Jeff Pinkner were announced as the fifth Transformers film's screenwriters.[97] However, on November 20, due to Goldsman's commitments creating a writers' room for G.I. Joe and Micronauts properties, Paramount began to negotiate with Art Marcum and Matt Holloway (Iron Man), as well as Ken Nolan (Black Hawk Down), to write the film. Lindsey Beer and Geneva Robertson-Dworet were also brought aboard for writing duties.[98]After Transformers: Age of Extinction, Bay had decided not to direct any future Transformers films. But in early January 2016, in an interview with Rolling Stone, he stated that he would return to direct the fifth film, and that it will be his last Transformers film.[99]Paramount Pictures spent $80 million on production in Michigan, in return for $21 million in state incentives, under agreements entered into before the state legislature eliminated the film office incentive program in July 2015.[100] In April 2016, Paramount hired cinematographer Jonathan Sela.[101] On May 17, Bay revealed the official title of the film to be The Last Knight on his Instagram account, where he also posted a production video showing a close-up of Optimus Prime's face with purple eyes instead of blue, and his face mostly discolored.[102] The official Twitter account showed a 19-second short video in morse code that translates to "I'm coming for you May 31".[103] On May 31, it was revealed that Megatron would return in the sequel.[104]